|
|
81.
|
Marketing al revés : como convertir a sus anteriores clientes en sus mejores clientes / Goerge R. Walther ; traducción: Octavio Posada Salazar, María Victoria Mejía Duque ; revisión técnica: Alberto Narváez Rozo
by Walther, Goerge R [autor] | Posada Salazar, Octavio [traductor] | Mejía Duque, María Victoria [traductor] | Narváez Rozo, Alberto [revisor técnico]. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 W237m]
(2).
|
|
|
82.
|
Marketing sin dinero! : 175 formas gratuitas fáciles y muy útiles para los pequeños negocios incrementen sus ventas! / Nicholas E. Bade
by Bade, Nicholas E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1995Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 B133m]
(2).
|
|
|
84.
|
Fundamentals of marketing / Thomas K. Pritchett
by Pritchett, Thomas K | Pritchett, Betty M. Edition: Décima ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P949f 1994]
(1).
|
|
|
85.
|
Marketing management : strategies and programs / Craig A. Kelly
by Kelley, Craig A. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K29m 1994]
(1).
|
|
|
86.
|
Instructor's manual to accompany clases in marketing management / Joseph P. Guiltinan, Gordon W. Paul
by Guiltinan, Joseph P | Paul, Gordon W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 G956i]
(1).
|
|
|
87.
|
Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica: Roberto Rosero Hinestroza
by Jany Castro, José Nicolás [autor] | Rosero Hinestroza, Roberto [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 J35i]
(1).
|
|
|
88.
|
Mitos del marketing que están matando a los negocios : no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman
by Claney, Kevin J | Shulman, Robert S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 C587m]
(1).
|
|
|
89.
|
Granadores del maximarketing : el nuevo poder Preocuparse y atreverse! / Stan Rapp, Thomas L. Collins
by Rapp, Stan | Collins, Thomas L. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.835 R221g]
(1).
|
|
|
90.
|
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui
by Kinnear, Thomas C | Taylor, James R | Rosas Lopetegui, Gloria Elizabeth [traducción]. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 K55i 1993]
(3).
|
|
|
91.
|
El efecto dominó / Donald J. Vlcek ; traducción Rosa María Rosas Sanchez
by Vlcek, Donald J | Davidson, Jeffrey P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.4 V867e]
(2).
|
|
|
92.
|
Las 22 leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout
by Ries, Al [autor] | Trout, Jack [autor] | Peralba, Raúl [traductor] | González del Río, Raúl [traductor] | Miranda Leñero, Eduardo [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 R559v]
(5).
|
|
|
93.
|
Glosario de marketing y negocios / Virgilio Torres Morales
by Torres Morales, Virgilio. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: R 658.803 T693g]
(3).
|
|
|
94.
|
El efecto dominio / Donald J. VLCek, Jeffrey P. Davidson
by VLCek, Donald J | Davidson, Jeffrey P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 V867e]
(1).
|
|
|
96.
|
Mercadotécnia : conceptos y aplicaciones / Charles D. Schewe, Ruben M. Smith ; traducción: Hortensia Corona de Contin
by Schewe, Charles D [autor] | Smith, Ruben M [autor] | Corona de Contin, Hortensia [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S328m]
(2).
|
|
|
97.
|
Fundamentos de marketing / Stanton William J., Michael J. Etzel, Bruce J. Walker ; traducción: C. P. Julio Coro Pando
by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Coro Pando, C.P., Julio [traductor]. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S792f]
(1).
|
|
|
98.
|
Política de precios : para hacer rentables las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner ; revisión técnica: Manuel Espitia
by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor] | Espitia, Manuel [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill Interamericana, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.816 M753p]
(2).
|
|
|
99.
|
La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción: Michel Angstadt
by Barabba, Vincent P [autor] | Zaltman, Gerald [autor] | Angstadt, Michel [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 B223v]
(2).
|
|
|
100.
|
Cómo preparar el exitoso plan de mercadotecnia / Román G. Hiebing, Scott W. Cooper ; traducción: Rosa María Rosas Sánchez
by Hiebing, Román G [autor] | Cooper, Scott W [autor] | Cooper, Scott W [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 H633c]
(2).
|