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81.
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Mercadotécnia : conceptos y aplicaciones / Charles D. Schewe, Ruben M. Smith ; traducción: Hortensia Corona de Contin
by Schewe, Charles D [autor] | Smith, Ruben M [autor] | Corona de Contin, Hortensia [traductor]. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S328m]
(2).
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82.
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Fundamentos de marketing / Stanton William J., Michael J. Etzel, Bruce J. Walker ; traducción: C. P. Julio Coro Pando
by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Coro Pando, C.P., Julio [traductor]. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S792f]
(1).
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83.
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Política de precios : para hacer rentables las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner ; revisión técnica: Manuel Espitia
by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor] | Espitia, Manuel [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill Interamericana, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.816 M753p]
(2).
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84.
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La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción: Michel Angstadt
by Barabba, Vincent P [autor] | Zaltman, Gerald [autor] | Angstadt, Michel [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 B223v]
(2).
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85.
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Cómo preparar el exitoso plan de mercadotecnia / Román G. Hiebing, Scott W. Cooper ; traducción: Rosa María Rosas Sánchez
by Hiebing, Román G [autor] | Cooper, Scott W [autor] | Cooper, Scott W [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 H633c]
(2).
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86.
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Creatividad y marketing / Roberto Duailibi, Harry Simonsen ; traducción: Consuelo Salamanca de Santamaria ; revisión técnica: Jan Edward Stornfelt
by Duailibi, Roberto [autor] | Simonsen, Harry [autor] | Salamanca de Santamaria, Consuelo [traductor] | Stornfelt, Jan Edward [revisor técnico]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill Interamericana, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 D812c]
(3).
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87.
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Dirección de marketing : fundamentos y software de aplicaciones / Esteban Idelfonso Grande
by Grande, Esteban Idelfonso [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 G751d]
(2).
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88.
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Marketing con ingenio / Jeff Slutsky, Marc Slutsky
by Slutsky, Jeff [autor] | Slutsky, Marc [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S634m]
(1).
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89.
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Politica de precios : para hacer rentable las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner
by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.816 M753po]
(1).
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90.
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Marketing de servicios : conceptos y estrategias / Marcos Henrique Noguerira Cobra, Flavio Arnaldo Zwarg ; traducción: Luis O. Rodriguez Acosta
by Nogueira Cobra, Marcos Henrique [autor] | Zwarg, Flavio Arnaldo [autor] | Rodriguez Acosta, Luis O [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 N778ma]
(1).
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91.
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El marketing como arma competitiva: cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake.
by Alfaro Drake, Tomás [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 A385m]
(2).
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92.
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Marketing de servicios : estrategia para turismo, finanzas, salud y comunicación / Marcos Cobra ; traducción: Germán Alberto Villamizar ; revisión técnica: Alberto Narváez Rozo
by Nogueira Cobra, Marcos Henrique [autor] | Zwarg, Flavio Arnaldo [autor] | Alberto Villamizar, Germán [traductor] | Narváez Rozo, Alberto [revisor técnico]. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 N778m 2000]
(1).
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93.
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Instructor's manual to accompany fundamentals of marketing / William J. Stanton Michael J., Etzel Bruce J. Walker
by Stanton, William J | Etzel, Michael J | Walker, Bruce J. Edition: Novena ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S792i]
(1).
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94.
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El mercado son personas : [el marketin en las empresas de servicios] / Josep Chías
by Chías, Josep. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 C532m]
(1).
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95.
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El gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción: Roberto A. Haas
by Rapp, Stan [autor] | Haas, Roberto A [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 R221g]
(1).
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96.
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Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flavio Arnaldo Zwarg ; traducción: Luis O. Rodríguez Acosta
by Nogueira Cobra, Marcos Henrique | Rodríguez Acosta, Luis O [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 N778m]
(3).
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97.
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Intuiciones ganadoras : la clave del éxito es encontrar el caballo que nos lleve al triunfo / Al Ries, Jack Trout ; traducción: Pilar V. Mascaró
by Ries, Al [autor] | Trout, Jack [autor] | Mascaró, Pilar V [traductor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.835 R559i]
(1). Checked out (1).
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98.
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Cómo entrar en el mercado / E. Raymond Cosey, Frank V. Cespedes, V. Kasturi Rangan ; traducción Rosa María Rosas Sánchez
by Cosey, E. Raymond | Céspedes, Fran V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 685.8 C797c]
(3).
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99.
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Instructor's manual and test bank to accompany marketing research an applied approach / Thomas Kinnear, James R. Taylor
by Kinnear, Thomas | Taylor, James R. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K55i 1991]
(1).
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100.
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Introducción a los negocios / David J. Rachman ... [et al.]
by Rachman David J. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill Interamericana, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658 I61]
(1).
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