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1.
Marketing / Charles W. Lamb, Jr, Joseph F. Hair Jr, Carl McDaniel

by Lamb, Charles W | Hair, Jr., Joseph F | McDaniel, Carl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Thomson, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L218m 2006] (1).
2.
Kellog on integrated marketing / Dawn Lacabucci, Babby Calder

by Lacabucci, Dawn | Calder, Babby.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : John Wiley & Sons, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K29] (1).
3.
Compete : simulación dinámica de marketing / A. J. Faria, R. O. Wilsen Jr., D. S. Roussos

by Faria, A. J | Wilsen, Jr., R. O | Roussos, D. S.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 F224c] (1).
4.
Segmentation and positioning for strategic marketing decisions / James H. Myers.

by Myers, James H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : American Marketing Association, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 M996s] (1).
5.
Mitos del marketing que están matando a los negocios : ­ no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman

by Claney, Kevin J | Shulman, Robert S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C587m] (1).
6.
Politica de precios : para hacer rentable las decisiones / Kent B. Monroe ; traducción: Carmen Berne, Enrique Giner

by Monroe, Kent B [autor] | Berne, Carmen [traductor] | Giner, Enrique [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.816 M753po] (1).
7.
Puntos estratégicos : cómo tomar decisiones tres veces más rápidamente, hacer innovaciones más inteligentes y vencer a los competidores ! no es facil / Michael Kami ; traducción Juan Gonzalo Londoño

by Kami, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K15p] (2).
8.
Sales force management : text and cases / Derek Newton

by Newton, Derek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Plano : Business Publications, 1982Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.81 N562s] (1).
9.
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Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler ; traducción: Andrés Mª Mateo

by Kotler, Philip [autor] | Mateo, Andrés Mª [traductor].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial Diana, 1974Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87d 1974] (1).
10.
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El mercado de capitales en el Paraguay / Luis Sánchez Masi

by Sánchez Masi, Luis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Banco Interamericano de Desarrollo (BID) : Centro Para El Desarrollo Social (CEPADES), 1972Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 332.64 S211m] (1).
11.
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Oteyza, políticas de fomento de los mercados de capitales / preparado por José Andrés de Oteyza

by Banco Interaméricano de Desarrollo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Centro de Estudios Monetarios Latinoamericanos (CEMLA), 1971Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 332.64 B213p] (1).
12.
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Análisis de mercados latinoamericanos / Antonín Basch y Milic Kybal ; colaborador Luis Sánchez-Masi

by Basch, Antonín | Kybal, Milic.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Centro de Estudios Monetarios Latinoamericanos (CEMLA), 1969Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 332.64 B298a] (1).
13.
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El mercado de capitales de Argentina

by Banco Interamericano de Desarrollo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Centro de Estudios Monetarios Latinoamericanos (CEMLA) : Deltec Panamérica, 1968Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 332.64 B213m] (1).
14.
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El mercadeo de capitales en México / Antonín Basch

by Basch, Antonín [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Banco Interamericano de Desarrollo (BID) : Centro de Estudios Monetarios Latinoamericanos (CEMLA), 1968Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 332.64 B298m] (1).
15.
Marketing management / Philip Kotter

by Kotter, Philip.

Edition: 11ª ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall, [Fecha no identificada]Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 K553m] (1).