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	1.	How to market to people not like you: "know it or blow it" rules for reaching diverse customers / Kelly McDonald. by McDonald, Kelly, 1961-. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M135h] (1).
	2.	Data mining techniques : for marketing, sales and customer relationship management / Michael J. A. Berry and Gordon S. Linoff. by Berry, Michael J. A \| Linoff, Gordon S. Edition: Segunda ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Indianápolis : John Wiley & Sons, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 B534d 2004] (1).
	3.	Kellog on integrated marketing / Dawn Lacabucci, Babby Calder by Lacabucci, Dawn \| Calder, Babby. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : John Wiley & Sons, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K29] (1).
	4.	Kellogg on marketing; the kellogg marketing faculty northwestern university / Lacobacci Dawn by Lacobacci, Dawn. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley & Sons, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K29m] (1).
	5.	Investigación de mercados / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A, 1938- [autor] \| Kumar, V, 1957- \| Day, George S. Edition: Cuarta ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial Limusa : John Wiley & Sons, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 A111i 2001] (1).
	6.	Marketing management text and cases : basi marketing management / Douglas J. Dalrymple, Leonard J. Parsons by Dalrymple, Douglas J \| Parsons, Leonard J. Edition: Segunda ediciónMaterial type: Text; Format: print Publisher: New York : John Wiley & Sons, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 D151m] (1).
	7.	Marketing communications / Edgar Crane by Crane, Edgar. Edition: Segunda ediciónMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley & Sons, 1972Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1019 C891m 1972] (1).