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21.
Investigación integral de mercados : decisiones sin incertidumbre / José Nicolas Jany Castro

by Jany Castro, José Nicolas.

Edition: 3ª ediciónMaterial type: Computer file Computer file; Format: electronic Publisher: Madrid : Mcgraw-Hill Interamericana, 2005Availability: Items available for reference: Biblioteca Central UNIBE [Call number: CD-0782] (1).
22.
Investigación integral de mercados : decisiones sin incertidumbre / José Nicolas Jany Castro

by Jany Castro, José Nicolas [autor].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 J35i 2005] (1).
23.
No cover image available
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Palos Báez, Enrique [traductor] | Davila Martínez, Francisco Javier [traductor].

Edition: Decimotercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 2004] (1).
24.
Management of a sales force / Rosann L. Spiro, William J. Stanton, Gregory A. Rich

by Spiro, Rosann L | Stanton, William J | Rich, Gregory A.

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.81 S759m] (1).
25.
IMC the next generation: five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz

by Schultz, Don | Schultz, Heidi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S387i] (1).
26.
Compartimiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth H. Coney ; traduccion Maria del Pilar Carril Villarreal

by Hawkins, Del I | Best, Roger J | Coney Kenneth A.

Edition: Novena ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8342 H393c 2004] (1).
27.
Temas clave en marketing relacional / coordinador Manuel Alfaro Faus

by Alfaro Faus, Manuel | Escuela Superior de Administración y Dirección de Empresas (ESADE).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 T278] (2).
28.
Sun tzu : estrategias de marketing / Gerald A. Michaelson, Steven W. Michaelson ; traducción Carlos Ossés Terrón.

by Michaelson, Gerald A | Michaelson, Steven W | Ossés Terrón, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M621s] (1).
29.
Marketing / Roger A. Kerin ... [et al.].

by Berkowitz, Eric N | Hartley, Steven W | Rudelius, William | Sánchez López, Rebeca Alicia | Tena Loeza, María Estela | Kerin, Roger A.

Edition: Séptima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M345 2004] (2).
30.
No cover image available
M2g : Music2go a marketing simulation

Material type: Computer file Computer file; Format: electronic Publisher: New York : McGraw-Hill, 2004Availability: Items available for reference: Biblioteca Central UNIBE [Call number: CD-0379] (1).
31.
Mercadotecnia / Laura Fischer, Jorge Ángel Espejo Callado

by Fischer de la Vega, Laura.

Edition: .3Material type: Computer file Computer file; Format: electronic Publisher: México : McGraw-Hill, 2004Availability: Items available for reference: Biblioteca Central UNIBE [Call number: CD-0913] (1).
32.
Mercadotecnia / Laura Fischer, Jorge Ángel Espejo Callado.

by Fischer de la Vega, Laura.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 F529m 2004] (1).
33.
No cover image available
Marketing de clientes : cómo mantener fidelizar y conseguir nuevos clientes / coordinado por José Daniel Barquero Cabrero

by Barquero Cabrero, José Daniel [coordinador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 M345] (2).
34.
Las Claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción: Vuelapluma, S. L.

by Greenberg, Paul [autor] | Vuelapluma, S. L [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 G798c] (2).
35.
CRM para directivos / Kristin Anderson, Carol Kerr.

by Anderson, Kristin, 1962- | Kerr, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 A545c] (2).
36.
Gamar 3 / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche

by Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude.

Edition: 4ª ediciónMaterial type: Computer file Computer file; Format: electronic Publisher: New York : McGraw-Hill, 2003Availability: Items available for reference: Biblioteca Central UNIBE [Call number: CD-0648] (3).
37.
Marketing: Student´s resource CD-ROM

Edition: 7ª ediciónMaterial type: Computer file Computer file; Format: electronic Publisher: New York : McGraw-Hill, 2003Availability: Items available for reference: Biblioteca Central UNIBE [Call number: CD-0698] (1).
38.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski ; traducción: Concepción Verania de Parres Cardenas

by Rayport, Jeffrey F [autor] | Jaworski, Bernard J [autor] | Parres Cardenas, Concepción Verania de [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.800285 R277e] (1).
39.
Comportamiento del consumidor: enfoque América Latina / Rolando Arellano Cueva

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8242 A679c] (1).
40.
Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sáinz de la Peña Alcocer.

by Ries, Al | Trout, Jack | Peña Alcocer, Karla Ivonne Sáinz de la [traductor].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 R559p 2002] (2).