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41.
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Marketing total / Néstor P. Braidot
by Braidot, Néstor P. Edition: Cuarta ediciónMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Buenos Aires : Ediciones Macchi, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 B814m]
(1).
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42.
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Mitos del marketing que están matando a los negocios : no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman
by Claney, Kevin J | Shulman, Robert S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 C587m]
(1).
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43.
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Marketing / John Stapleton
by Stapleton, John. Edition: Séptima ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Pirámide, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S794m]
(1).
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44.
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199 preguntas sobre marketing y publicidad / Patricio Bonta, Mario Farber
by Bonta, Patricio | Farber, Mario. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Grupo Editorial Norma, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 B722c]
(1).
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46.
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Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui
by Kinnear, Thomas C | Taylor, James R | Rosas Lopetegui, Gloria Elizabeth [traducción]. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1993Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 K55i 1993]
(3).
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48.
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Nuevas tendencias en marketing : estrategias para los años noventa / Aubrey Wilson ; prólogo: Philip Kotler ; epílogo: Theodore Levitt
by Wilson, Aubrey [autor] | Kotler, Philip [prologuista] | Levitt, Theodore [epiloguista]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 W747n]
(1).
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49.
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Prácticas de investigación de mercados : siete investigaciones completas / Pere Soler, Agustin Perdiguer
by Soler, Pere [autor] | Perdiguer, Agustin [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 S685p]
(1).
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50.
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Como preparar un plan de marketing / John Stapleton
by Stapleton, John [autor]. Edition: Segundo edición ampliada y renovadaMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1992Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 S794c 1992]
(1).
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52.
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Los creadores de imágenes : poder y persuasión en Madison Avenue / William Meyers
by Meyers, William. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Buenos Aires : Editorial Ariel, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 659.1 M613c]
(3).
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53.
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Instructor's manual and test bank to accompany marketing research an applied approach / Thomas Kinnear, James R. Taylor
by Kinnear, Thomas | Taylor, James R. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K55i 1991]
(1).
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54.
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La investigación motivacional en márketing y publicidad / Pere Soler
by Soler, Pere. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Ediciones Deusto, 1991Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 S685in]
(1).
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55.
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La estrategía básica de marketing Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Díaz De Santos, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 E82]
(1).
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56.
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El sondeo : herramienta de marketing / Jacques Antoine
by Antoine, Jacques. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Deusto, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 A634s]
(1).
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57.
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Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega
by Fischer de la Vega, Laura | Navarro Vega, Alma. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 F534i 1990]
(3).
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59.
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Investigación de mercados / David A. Aaker ; traducción Jaime Gómez Mont
by Aaker, David A, 1938- [autor] | Gómez Mont, Jaime, trad. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 A111i 1989]
(1).
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60.
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Maximarketing : el nuevo rumbo de las estrategias de promoción publicidad y Mercadotecnia / Stan Rapp, Thomas L. Collins ; trad. de Robert A. Haas García
by Rapp, Stan | Collins, Thomas L. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 R221m]
(1).
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