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21.
Temas clave en marketing relacional / coordinador Manuel Alfaro Faus

by Alfaro Faus, Manuel | Escuela Superior de Administración y Dirección de Empresas (ESADE).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 T278] (2).
22.
Sun tzu : estrategias de marketing / Gerald A. Michaelson, Steven W. Michaelson ; traducción Carlos Ossés Terrón.

by Michaelson, Gerald A | Michaelson, Steven W | Ossés Terrón, Carlos.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M621s] (1).
23.
Marketing / Roger A. Kerin ... [et al.].

by Berkowitz, Eric N | Hartley, Steven W | Rudelius, William | Sánchez López, Rebeca Alicia | Tena Loeza, María Estela | Kerin, Roger A.

Edition: Séptima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M345 2004] (2).
24.
Mercadotecnia / Laura Fischer, Jorge Ángel Espejo Callado.

by Fischer de la Vega, Laura.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 F529m 2004] (1).
25.
No cover image available
Marketing de clientes : cómo mantener fidelizar y conseguir nuevos clientes / coordinado por José Daniel Barquero Cabrero

by Barquero Cabrero, José Daniel [coordinador].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 M345] (2).
26.
Las Claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción: Vuelapluma, S. L.

by Greenberg, Paul [autor] | Vuelapluma, S. L [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 G798c] (2).
27.
CRM para directivos / Kristin Anderson, Carol Kerr.

by Anderson, Kristin, 1962- | Kerr, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 A545c] (2).
28.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski ; traducción: Concepción Verania de Parres Cardenas

by Rayport, Jeffrey F [autor] | Jaworski, Bernard J [autor] | Parres Cardenas, Concepción Verania de [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.800285 R277e] (1).
29.
Comportamiento del consumidor: enfoque América Latina / Rolando Arellano Cueva

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8242 A679c] (1).
30.
Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; traducción Karla Ivonne Sáinz de la Peña Alcocer.

by Ries, Al | Trout, Jack | Peña Alcocer, Karla Ivonne Sáinz de la [traductor].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 R559p 2002] (2).
31.
Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traducción: María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld, Susana Pontón Becerril ; revisión técnica: Celina Madero Irizar

by Zeithaml, Valarie A [autor] | Bitner, Mary Jo [autor] | Pérez de Lara Choy, María Isabel [traductor] | Lozano Hirschfeld, Andrés [traductor] | Pontón Becerril, Susana [traductor] | Madero Irizar, Celina [revisor técnico].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 Z48m] (2).
32.
Marketing internacional / Juan B. García Sordo

by García Sordo, Juan B [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 G216ma] (2).
33.
Marketing internacional / Philip R. Cateora, John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359m 2001] (2).
34.
Nuevo producto : creatividad innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S357n] (1).
35.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: Séptima ediciónMaterial type: Text Text; Format: print Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f] (1).
36.
Posicionamiento: el caso latino-americano : al test de concepto una heramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal

by Gallo Carbajal, Gloria.

Material type: Text Text; Format: print Publisher: Bogotá : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 G172p] (1).
37.
Marketing : enfoque América Latina/ : Rolando Arellano Cueva ; revisión técnica José Luis Robles Ramírez, José I Rojas Méndez.

by Arellano Cueva, Rolando | Robles Ramíre, José Luis [revisión técnica] | Rojas Méndez, José I [revisión técnica].

Edition: Primera ediciónMaterial type: Text Text; Format: print Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 A679m] (1).
38.
Ejercicios en Internet : suplemento de la obra fundamentos de marketing / Robert A. Drevs y Paul Berrettini ; traducción: Celia Ascencio Lara

by Drevs, Robert A | Berrettini, Paul | Ascencio Lara, Celia [traductor].

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 E366 2000] (1).
39.
Gestión del marketing social / Antonio Leal Jiménez.

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 L435g] (1).
40.
Marketing de guerra / Al Ries

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R559m] (1).