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41.
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Canales del marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / Lou E. Pelton, David Strutton, James R. Lumpkin
by Pelton, Lou E | Strutton, David | Lumpking, James R. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill Interamericana, 1999Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.84 P393c]
(2).
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42.
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Fundamentos de marketing / William J. Stanton. Michael J. Etzel, Bruce J. Walker ; traducción: Rosa María Rosas Sánchez
by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Rosas Sánchez, Rosa María [traductor]. Edition: Décima ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S792f 1998]
(3).
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43.
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Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción: Gloria E. Rosas Lopetegui ; revisión técnica: José Nicolás Jany Castro
by Kinnear, Thomas C [autor] | Taylor, James R [autor] | Rosas Lopetegu, Gloria E [traductor] | Jany Castro, José Nicolás [revisor técnico]. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 K55i 1998]
(3).
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44.
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Marketing para no conocedores / J. Paul Peter
by Peter, J. Paul [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P478m]
(1).
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45.
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Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traducción: Cecilia Avila de Barón ; revisión técnica: Gabriel Pérez Cifuentes.
by Guiltinam, Joseph P [autor] | Paul, Gordon W [autor] | Madden, Thomas J [autor] | Avila de Barón, Cecilia [traductor] | Pérez Cifuentes, Gabriel [revisior técnico]. Edition: Sexta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.802 G962g]
(2).
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46.
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Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa Maria Rosas Sánchez
by Loudon, David L | Della Bitta, Alberto J | Rosas Sánchez, Rosa María [traducción]. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8342 L886c 1997]
(2).
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47.
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Distribución comercial / coordinador Enrique C. Diez de Castro
by Diez de Castro, Enrique C. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.84 D614]
(1).
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48.
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Investigación de mercados / Salvador Miguel ... [et al.]
by Miquel, Salbador. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 M636i]
(1).
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49.
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Marketing / E. Jerome McCarthy, William D. Perreault
by McCarthy, E. Jerome | Perreault, William D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill Interamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 M123m 1997]
(2).
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50.
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Marketing : conceptos y estrategias / Willian M. Pride ; traducción Gloria E. Rosas Lopetegui
by Pride, Willian M [autor] | Rosas Lopetegui, Gloria E [traductor]. Edition: Novena ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P947m 1997]
(2).
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51.
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Marketing internacional avanzado / Josep Bertrán
by Bertrán, Josep. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 B548m]
(1).
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52.
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Economía industrial / Luis Cabral
by Cabral, Luis. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 338 C117e]
(1).
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53.
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Compete : simulación dinámica de marketing / A. J. Faria, R. O. Wilsen Jr., D. S. Roussos
by Faria, A. J | Wilsen, Jr., R. O | Roussos, D. S. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 F224c]
(1).
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54.
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La investigación de mercados en un entorno de marketing/ William R. Dillon, Thomas J. Madden, Neil H. Firtle.
by Dillon, William R | Madden, Thomas J | Firtle, Neil H. Edition: Primera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill Irwin, 1997Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.83 D579in]
(1).
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55.
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Enfoque : el único futuro de su empresa / Al Ries
by Ries, Al. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 R559e]
(1).
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56.
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Administración de marketing : estrategías y programas / Joseph P. Guiltiman, Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui
by Guiltiman, Joseph | Paul, Gordon W. II. Paul, Gordon W. Edition: Quinta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.802 G956a 1996]
(1).
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57.
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El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios \1 del mundo / Jack Trout ; Steve Rivkin
by Trout, Jack | Rivkin, Steve. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.82 T861n]
(1).
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58.
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Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen
by Czinkota, Michael R | Ronkainen, Ilka A. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 C998m 1996]
(3).
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59.
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Nuevo producto : creatividad innovación y marketing / Alejandro Schnarch Kirberg
by Schnarch Kirberg, Alejandro. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.575 S357n 1996]
(2).
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60.
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Creatividad en el servicio : una estrategia competitiva para latinoamérica / Mauro Rodríguez Estrada, Ricardo Escobar Barrero
by Rodríguez Estrada, Mauro | Esscobar Barrero, Ricardo. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.812 R696c]
(1).
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