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1.
Marketing 5.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

by Kotler, Philip [autor] | Kartajaya, Hermawan [autor] | Setiawan, Iwan [autor].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Editorial Almuzara, 2023Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87m 2023] (1).
2.
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

by Kotler, Philip [autor] | Kartajaya, Hermawan [autor] | Setiawan, Iwan [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Wiley, 2017Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K87mark] (1).
3.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica: María de la Luz Ascanio Rivera [y otros veinte] ; traducción: María Jesús Herrero Díaz, Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada

by Kerin, Roger A | Hartley, Steven W | Rudelius, William | Ascanio Rivera, María de la Luz [revisora técnica] | Herrero Díaz, María Jesús [traductora] | Martínez Suárez, Nora Natalia [traductora] | Cevallos Almada, María Guadalupe [traductora].

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K394m 2014] (1).
4.
MKTG4 : instructor edition / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

by Lamb, Charles W | Hair, Joseph F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason : Cengage Learning Editores, 2011Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 L218m] (1).
5.
Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack ; traducción: María del Pilar Carril Villarreal ; revisión técnica: María de los Ángeles Ramos, Moisés Cielak

by Clow, Kenneth E [autor] | Baack, Donald [autor] | Carril Villarreal, María del Pilar [traductor] | Ramos, María de los Ángeles [revisor técnico] | Cielak, Moisés [revisor técnico].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Naucalpan de Juárez : Prentice Hall, 2010Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 C648p 2010] (1).
6.
Marketing de servicios/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler; revisión técnica, Juan Pablo Calderón Dávalos, Irma López Espinosa.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Calderón Dávalos, Juan Pablo | López Espinosa, Irma.

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 Z48m 2009] (1).
7.
Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros ; revisión técnica; Adriana Estrada, María del Pilar Palomar Fuentes, Mª. de los Ángeles Ramos Solano

by Hernández Garnica, Clotilde [autor] | Maubert Viveros, Claudio Alfonso [autor] | Estrada, Adriana [revisor técnico] | Palomar Fuentes, María del Pilar [revisor técnico] | Ramos Solano, Mª. de los Ángeles [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 H557f] (1).
8.
No cover image available
Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip, 1931- [autor] | Keller, Kevin Lane, 1956- [autor].

Edition: Decimotercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson : Prentice Hall, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K874m 2009] (1).
9.
Marketing para hoteles y restaurantes: en los nuevos escenarios / Jesús Felipe Gallego

by Gallego, Jesús Felipe [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Paraninfo : Cengage Learning Editors, 2008Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.89 G166m] (2).
10.
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

by Nickels, William G [autor] | McHugh, James M [autor] | McHugh, Susan M [autor].

Edition: Octava ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658 N594u 2008] (3).
11.
Mercadeo : teoría y práctica / M. Díaz Santil

by Díaz Santil, Milciades [autor].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santo Domingo : Editora Corripio, 2008Availability: Items available for loan: Biblioteca Central UNIBE [Call number: RD 658.8 D542m 2008] (1).
12.
Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción: Mónica Gabriela Martínez Gay ; revisión técnica: Roberto Garza Castillón Cantú ... [y otros cinco]

by Kotler, Philip, 1941 [autor] | Armstrong, Gary [autor] | Martínez Gay, Mónica Gabriela [traductor] | Garza Castillo Cantú, Roberto [revisor técnico] | Corro Villanueva, José Santiago [revisor técnico] | Figueroa Cruces, Magdalena [revisor técnico] | Fournier, Agnes [revisor técnico] | Tena, Estela [revisor técnico] | Barreiro, Iván [revisor técnico].

Edition: Octava ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K874f 2008] (4).
13.
No cover image available
Marketing turístico / Antoni Serra Cantallops.

by Serra Cantallops, Antoni [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Ediciones Pirámide : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.89 S487m] (2).
14.
Servicio al cliente : estrategias y herramientas para el éxito competitivo / Lucia Ovalle.

by Ovalle, Lucía [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Santo Domingo : Editora Centenario, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: RD 658.812 O96s] (1).
15.
Administración del marketing : un enfoque en la toma estratégica de decisiones / John W. Mullins [y otros tres] ; traducción: Jorge Humberto Romo Muñoz, Francisco Javier Dávila Martínez ; revisión técnica: Raúl Mejía Estañol.

by Mullins, John W. (John Walker) [autor] | Walker Jr, Orville C [autor] | Boyd Harper W., Jr [autor] | Larréché, Jean-Claude [autor] | Romo Muñoz, Jorge Humberto [traductor] | Dávila Martínez, Francisco Javier [traductor] | Mejía Estañol, Raúl [revisor técnico].

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 A238 2007] (1).
16.
Estrategias de marketing : de la teoría a la práctica / José Luis Manuera Alemán; Ana Isabel Rodríguez Escudero.

by Manuera Alemán, José Luis | Rodríguez Escudero, Ana Isabel.

Material type: Text Text; Format: print Publisher: Madrid : Escuela Superior de Ingenieros Comerciales (ESIC), 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M294e] (1).
17.
Marketing del turismo rural / Blanca García Henche

by Garcia Henche, Blanca.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Ediciones Pirámide : ESIC Editorial, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.89 G216m 2006] (2).
18.
Marketing turístico / César Ramírez Cavassa.

by Ramírez Cavassa, César.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Editorial Trillas, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.89 R173m] (1).
19.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Edition: Octava ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Cengage Learning Editors, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L218m 2000] (2).
20.
Fundamentos de marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L218f] (1).