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121.
La revolución del marketing : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R559r] (2).
122.
Investigación de mercados / David A. Aaker ; traducción Jaime Gómez Mont

by Aaker, David A, 1938- [autor] | Gómez Mont, Jaime, trad.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 A111i 1989] (1).
123.
Servucción : el marketing de servicios / Pierre Eiglier, Eric Langeard ; traducción y prólogo: Alejandro Molla Descals

by Eiglier, Pierre [autor] | Langeard, Eric [autor] | Molla Descals, Alejandro [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 E34s] (1).
124.
Fundamentos de mercadotecnia / William Stanton, Charles Futrell ; traducción Mª Elena Rosas Sánchez

by Stanton, William J | Futrell, Charles.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 1989] (3).
125.
Maximarketing : el nuevo rumbo de las estrategias de promoción publicidad y Mercadotecnia / Stan Rapp, Thomas L. Collins ; trad. de Robert A. Haas García

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R221m] (1).
126.
Marketing de abajo hacia arriba : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R559m] (1).
127.
Mercadotecnia directa / Edward Nash ; traducción: Esther Estrada de Loustau

by Nash, Edward [autor] | Estrada de Loustau, Esther [traductor].

Edition: Primera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 N248m] (3).
128.
La guerra de la mercadotecnia / Al Ries, Jack Troust ; traducción M. Teresa Saldivar

by Ries, Al [autor] | Troust, Jack [autor] | Saldivar, M. Teresa [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1988Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R559g] (3).
129.
Mercadotecnia: una perspectiva estratégica / James M. Hulbert ; traducción: Roberto A. Haas, Jorge Rodriguez R.

by Hulbert, James M [autor] | Haas, Roberto A [traductor] | Rodríguez R. Jorge [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1988Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 H912m] (4).
130.
Mercadotécnia : [investigación documental y de campo a más de 150 empresas] / L. A. Laura Fischer de la Vega

by Fischer de la Vega, Laura L. A.

Material type: Text Text; Format: print Publisher: Madrid : McGraw-Hill, 1988Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 F529m] (1).
131.
No cover image available
Marketing estratégico / Jean-Jacques Lambin : traducción: Alejandro Molla Descals, Salvador Miquel Peris

by Lambin, Jean-Jacques [autor] | Molla Descals, Alejandro [traductor] | Miquel Peris, Salvador [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1987Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224m] (1).
132.
La guerra de la mercadotecnia / Al Ries, Jack Trout ; traducción: María Teresa Saldivar

by Ries, Al [autor] | Trout, Jack [autor] | Saldivar, María Teresa [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1986Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.835 R559gu] (1).
133.
Fundamentos de mercadotecnia / William J. Stanton ; traducción Armando Sánchez Pérez, Leonel Pérez de las Heras, Manuel Posadas Vásquez

by Stanton, William J.

Edition: Tercera ediciónMaterial type: Text Text; Format: print Publisher: México : McGraw-Hill, 1985Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 1985] (2).
134.
No cover image available
La comunicación en la mercadotecnia / Kenneth L. Rowe, Eugene L. Dorr consulting ed

by Rowe, Kenneth L.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1983Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C977p] (1).
135.
Teorías y problemas de mercadotecnia / Herbert F. Holtje ; traducción: Hortensia Corona de Contín

by Holtje, Herbert F | Corona de Contín, Hortensia [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1982Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 H832t] (1).
136.
La mente del estratega : el truinfo de los japoneses en el mundo de los negocios / Kenichi Ohmae ; traducción Roberto Haas García

by Ohmae, Kenichi | Haas Garcia, Roberto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1982Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 O38m] (2).
137.
No cover image available
Fundamentos de marketing / William J. Stanton

by Stanton, William J.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1978Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f] (1).
138.
Fashion merchandising / Mary D. Troxell

by Troxell, Mary D.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 1976Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.809 T863f] (1).
139.
No cover image available
Curso práctico de mercadotecnia

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1983Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C977 1983] (10).