Catalog - Resource Center for Learning and Research

Back to Site - CRAI Library

Your search returned 139 results.

Unhighlight Highlight
|
41.
Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traducción: María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld, Susana Pontón Becerril ; revisión técnica: Celina Madero Irizar

by Zeithaml, Valarie A [autor] | Bitner, Mary Jo [autor] | Pérez de Lara Choy, María Isabel [traductor] | Lozano Hirschfeld, Andrés [traductor] | Pontón Becerril, Susana [traductor] | Madero Irizar, Celina [revisor técnico].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 Z48m] (2).
42.
Marketing internacional / Juan B. García Sordo

by García Sordo, Juan B [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 G216ma] (2).
43.
Marketing internacional / Philip R. Cateora, John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359m 2001] (2).
44.
Nuevo producto : creatividad innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S357n] (1).
45.
No cover image available
Nuevo producto : Creatividad, innovación y Marketing / Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: 3ª ediciónMaterial type: Computer file Computer file; Format: electronic Publisher: Bogotá : McGraw-Hill, 2001Availability: Items available for reference: Biblioteca Central UNIBE [Call number: CD-0787] (1).
46.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: Séptima ediciónMaterial type: Text Text; Format: print Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f] (1).
47.
Posicionamiento: el caso latino-americano : al test de concepto una heramienta de la investigación cualitativa para diseñar una estrategia de posicionamiento / Gloria Gallo Carbajal

by Gallo Carbajal, Gloria.

Material type: Text Text; Format: print Publisher: Bogotá : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 G172p] (1).
48.
Marketing : enfoque América Latina/ : Rolando Arellano Cueva ; revisión técnica José Luis Robles Ramírez, José I Rojas Méndez.

by Arellano Cueva, Rolando | Robles Ramíre, José Luis [revisión técnica] | Rojas Méndez, José I [revisión técnica].

Edition: Primera ediciónMaterial type: Text Text; Format: print Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 A679m] (1).
49.
Ejercicios en Internet : suplemento de la obra fundamentos de marketing / Robert A. Drevs y Paul Berrettini ; traducción: Celia Ascencio Lara

by Drevs, Robert A | Berrettini, Paul | Ascencio Lara, Celia [traductor].

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 E366 2000] (1).
50.
Gestión del marketing social / Antonio Leal Jiménez.

by Leal Jiménez, Antonio.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 L435g] (1).
51.
Marketing de guerra / Al Ries

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R559m] (1).
52.
Canales del marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / Lou E. Pelton, David Strutton, James R. Lumpkin

by Pelton, Lou E | Strutton, David | Lumpking, James R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill Interamericana, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.84 P393c] (2).
53.
Fundamentos de marketing / William J. Stanton. Michael J. Etzel, Bruce J. Walker ; traducción: Rosa María Rosas Sánchez

by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Rosas Sánchez, Rosa María [traductor].

Edition: Décima ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 1998] (3).
54.
Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción: Gloria E. Rosas Lopetegui ; revisión técnica: José Nicolás Jany Castro

by Kinnear, Thomas C [autor] | Taylor, James R [autor] | Rosas Lopetegu, Gloria E [traductor] | Jany Castro, José Nicolás [revisor técnico].

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 K55i 1998] (3).
55.
Marketing para no conocedores / J. Paul Peter

by Peter, J. Paul [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P478m] (1).
56.
Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden; traducción: Cecilia Avila de Barón ; revisión técnica: Gabriel Pérez Cifuentes.

by Guiltinam, Joseph P [autor] | Paul, Gordon W [autor] | Madden, Thomas J [autor] | Avila de Barón, Cecilia [traductor] | Pérez Cifuentes, Gabriel [revisior técnico].

Edition: Sexta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.802 G962g] (2).
57.
Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa Maria Rosas Sánchez

by Loudon, David L | Della Bitta, Alberto J | Rosas Sánchez, Rosa María [traducción].

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8342 L886c 1997] (2).
58.
Distribución comercial / coordinador Enrique C. Diez de Castro

by Diez de Castro, Enrique C.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.84 D614] (1).
59.
Investigación de mercados / Salvador Miguel ... [et al.]

by Miquel, Salbador.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 M636i] (1).
60.
Marketing / E. Jerome McCarthy, William D. Perreault

by McCarthy, E. Jerome | Perreault, William D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1997Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M123m 1997] (2).