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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica: María de la Luz Ascanio Rivera [y otros veinte] ; traducción: María Jesús Herrero Díaz, Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada
by Kerin, Roger A | Hartley, Steven W | Rudelius, William | Ascanio Rivera, María de la Luz [revisora técnica] | Herrero Díaz, María Jesús [traductora] | Martínez Suárez, Nora Natalia [traductora] | Cevallos Almada, María Guadalupe [traductora]. Edition: Decimoprimera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 K394m 2014]
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Dirección de marketing : gestión estratégica y operativa del mercado / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello.
by Lambin, Jean-Jacques | Gallucci, Carlo | Sicurello, Carlos. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 2009Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 L224d 2009]
(1).
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Marketing estratégico / Orville C. Walker [y otros tres]
by Walker, Orville C [autor] | Boyd, Harper W., Jr [autor] | Mullins, John [autor] | Larréché, Jean-Claude [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 M345]
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Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg
by Schnarch Kirberg, Alejandro. Edition: Cuarta ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.575 S357d 2005]
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Comportamiento del consumidor: enfoque América Latina / Rolando Arellano Cueva
by Arellano Cueva, Rolando. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8242 A679c]
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Marketing internacional / Juan B. García Sordo
by García Sordo, Juan B [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 G216ma]
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Marketing internacional / Philip R. Cateora, John L. Graham
by Cateora, Philip R | Graham, John L. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.848 C359m 2001]
(2).
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8.
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Nuevo producto : creatividad innovación y marketing / Alejandro Schnarch Kirberg.
by Schnarch Kirberg, Alejandro. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S357n]
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Marketing de guerra / Al Ries
by Ries, Al. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill Interamericana, 1999Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 R559m]
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10.
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Marketing para no conocedores / J. Paul Peter
by Peter, J. Paul [autor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P478m]
(1).
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11.
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Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donnelly, Jr
by Peter, J. Paul | Donnelly, Jr., James H. Edition: Tercera ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 P478a]
(1).
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12.
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Mitos del marketing que están matando a los negocios : no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman
by Claney, Kevin J | Shulman, Robert S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 C587m]
(1).
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13.
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Fundamentos de marketing / William J. Stanton
by Stanton, William J. Edition: Segunda ediciónMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: México : McGraw-Hill, 1978Availability: Items available for loan: Biblioteca Central UNIBE
[Call number: 658.8 S792f]
(1).
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