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1. Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica: María de la Luz Ascanio Rivera [y otros veinte] ; traducción: María Jesús Herrero Díaz, Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada

by Kerin, Roger A | Hartley, Steven W | Rudelius, William | Ascanio Rivera, María de la Luz [revisora técnica] | Herrero Díaz, María Jesús [traductora] | Martínez Suárez, Nora Natalia [traductora] | Cevallos Almada, María Guadalupe [traductora].

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K394m 2014] (1).
2. Dirección de marketing : gestión estratégica y operativa del mercado / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello.

by Lambin, Jean-Jacques | Gallucci, Carlo | Sicurello, Carlos.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224d 2009] (1).
3. Marketing estratégico / Orville C. Walker [y otros tres]

by Walker, Orville C [autor] | Boyd, Harper W., Jr [autor] | Mullins, John [autor] | Larréché, Jean-Claude [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M345] (4).
4. Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.575 S357d 2005] (1).
5. Comportamiento del consumidor: enfoque América Latina / Rolando Arellano Cueva

by Arellano Cueva, Rolando.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8242 A679c] (1).
6. Marketing internacional / Juan B. García Sordo

by García Sordo, Juan B [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 G216ma] (2).
7. Marketing internacional / Philip R. Cateora, John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359m 2001] (2).
8. Nuevo producto : creatividad innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S357n] (1).
9. Marketing de guerra / Al Ries

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill Interamericana, 1999Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 R559m] (1).
10. Marketing para no conocedores / J. Paul Peter

by Peter, J. Paul [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1998Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P478m] (1).
11. Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donnelly, Jr

by Peter, J. Paul | Donnelly, Jr., James H.

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 P478a] (1).
12. Mitos del marketing que están matando a los negocios : ­ no siga creyendo en ellos! / Kevin J. Claney, Robert S. Shulman

by Claney, Kevin J | Shulman, Robert S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 C587m] (1).
13. Fundamentos de marketing / William J. Stanton

by Stanton, William J.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 1978Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f] (1).