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1.
Marketing digital / Ana Calzada García

by Calzada García, Ana [autor] | Delgago Aguilar, Tatiana [revisor técnico].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2021Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.872 C171m] (1).
2.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica: María de la Luz Ascanio Rivera [y otros veinte] ; traducción: María Jesús Herrero Díaz, Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada

by Kerin, Roger A | Hartley, Steven W | Rudelius, William | Ascanio Rivera, María de la Luz [revisora técnica] | Herrero Díaz, María Jesús [traductora] | Martínez Suárez, Nora Natalia [traductora] | Cevallos Almada, María Guadalupe [traductora].

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2014Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K394m 2014] (1).
3.
Marketing de servicios/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler; revisión técnica, Juan Pablo Calderón Dávalos, Irma López Espinosa.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Calderón Dávalos, Juan Pablo | López Espinosa, Irma.

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 Z48m 2009] (1).
4.
Dirección de marketing : gestión estratégica y operativa del mercado / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello.

by Lambin, Jean-Jacques | Gallucci, Carlo | Sicurello, Carlos.

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 L224d 2009] (1).
5.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica: Roberto Garza-Castillón Cantú ; traducción: Nora Natalia Martínez Suárez , María Guadalupe Cevallos Almada

by Kerin, Roger A | Hartley, Steven William | Rudelius, William | Garza-Castillón Cantú, Roberto [revisor técnico] | Martínez Suárez, Nora Natalia [traductor] | Cevallos Almada, María Guadalupe [traductor].

Edition: Novena ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 K394m 2009] (2).
6.
Investigación integral de mercado : avances para el nuevo milenio / José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 J354i] (1).
7.
Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

by Nickels, William G [autor] | McHugh, James M [autor] | McHugh, Susan M [autor].

Edition: Octava ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658 N594u 2008] (3).
8.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción: Manuel Ortiz Staines.

by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Ortiz Staines, Manuel [traductor].

Edition: Decimocuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 2007] (1).
9.
Administración del marketing : un enfoque en la toma estratégica de decisiones / John W. Mullins [y otros tres] ; traducción: Jorge Humberto Romo Muñoz, Francisco Javier Dávila Martínez ; revisión técnica: Raúl Mejía Estañol.

by Mullins, John W. (John Walker) [autor] | Walker Jr, Orville C [autor] | Boyd Harper W., Jr [autor] | Larréché, Jean-Claude [autor] | Romo Muñoz, Jorge Humberto [traductor] | Dávila Martínez, Francisco Javier [traductor] | Mejía Estañol, Raúl [revisor técnico].

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 A238 2007] (1).
10.
No cover image available
International marketing / Philip R. Cateora, John L. Graham

by Cateora, Philip R [autor] | Graham, John L [autor].

Edition: Decimotercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.848 C359i 2007] (1).
11.
Marketing de clientes : ¿quién se ha llevado a mi cliente? / coordinador: José Daniel Barquero Cabrero ; coautores: Carlos Rodríguez de Llauder Santomá, Fernando Huertas Colomina, Mario Barquero Cabrero.

by Barquero Cabrero, José Daniel [coordinador] | Rodríguez de Llauder Santomá, Carlos [autor] | Barquero Cabrero, Mario [autor] | Huertas Colomina, Fernando [autor].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2007Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.812 M345 2007] (1).
12.
No cover image available
Marketing estratégico / Orville C. Walker [y otros tres]

by Walker, Orville C [autor] | Boyd, Harper W., Jr [autor] | Mullins, John [autor] | Larréché, Jean-Claude [autor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 M345] (4).
13.
Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: Cuarta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.575 S357d 2005] (1).
14.
Publicidad : comunicación integral en marketing / Rubén Treviño Martínez ; revisión técnica: Ivonne Raso Arcaute.

by Treviño Martínez, Rubén [autor] | Raso Arcaute, Ivonne [revisor técnico].

Edition: Segunda ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 T813p 2005] (3).
15.
Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traduccion Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales ; revisión técnica Jean Domette Nicolesco.

by Belch, George E. George Eugene [autor] | Belch, Michael A [autor] | Blanco y Correa Magallanes, Jorge Luis [traductor] | Trevino Rosales, Magda Elizabeth [traductor] | Domette Nicolesco, Jean [revisión técnica].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 659.1 B427p] (1).
16.
Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg ; revisión técnica Alfonso Jiménez Ardila

by Schnarch Kirberg, Alejandro.

Edition: Quinta ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.575 S357de 2005] (1).
17.
Investigación integral de mercados : decisiones sin incertidumbre / José Nicolas Jany Castro

by Jany Castro, José Nicolas [autor].

Edition: Tercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá : McGraw-Hill Interamericana, 2005Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.83 J35i 2005] (1).
18.
No cover image available
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J [autor] | Etzel, Michael J [autor] | Walker, Bruce J [autor] | Palos Báez, Enrique [traductor] | Davila Martínez, Francisco Javier [traductor].

Edition: Decimotercera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S792f 2004] (1).
19.
Management of a sales force / Rosann L. Spiro, William J. Stanton, Gregory A. Rich

by Spiro, Rosann L | Stanton, William J | Rich, Gregory A.

Edition: Decimoprimera ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.81 S759m] (1).
20.
IMC the next generation: five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz

by Schultz, Don | Schultz, Heidi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca Central UNIBE [Call number: 658.8 S387i] (1).